Oetker Collection, the luxury hospitality brand, has announced its newest addition to its portfolio and the first property in the United States: The Vineta Hotel. The Vineta Hotel will mark the brand’s 12th Masterpiece Hotel.

The Oetker Collection is known for its unique, luxurious hotels in iconic destinations worldwide, including The Bristol in Paris and Eden Rock – St Barths. Each hotel in the collection is one-of-a-kind, offering guests a unique experience that cannot be found anywhere else.

The Vineta Hotel, Palm Beach

The Vineta Hotel will be no different, situated in Palm Beach, Florida. Guests of The Vineta Hotel can expect world-class service and luxurious amenities, all within walking distance of the white sand beaches and crystal blue waters of Palm Beach, located just two blocks off Worth Avenue, famous for its designer boutiques, art galleries and coveted restaurants.

Palm Beach Florida, image courtesy Oetker Collection

Oetker Collection’s The Vineta Hotel will transform the historic Palm Beach hotel heralding a bold new chapter in the property’s nearly 100-year history with renovation led by Paris-based interior designer Tino Zervudachi. The ambitious renovation will preserve the hotel’s distinctive pale-pink façade and quintessential example of Mediterranean Revival architecture for which Palm Beach is renowned.

The Vineta Hotel, set to open in late 2023, promises a luxurious experience for guests, with 41 freshly renovated rooms and a fully transformed Leopard Lounge. The popular night spot was once a hotspot for celebrities and locals alike, and it is poised to make a comeback against a backdrop of flowering vines and palms.

A luxury escape to Palm Beach

The hotel’s opening comes at a time when Palm Beach is experiencing a resurgence of interest from travellers. The area has long been known for its impeccable beaches, but in recent years, it has also become home to an array of upscale shops, restaurants, and hotels. As a result, the Vineta Hotel is poised to become a premier destination for travellers seeking the ultimate Palm Beach experience.

Worth Avenue stores at Palm Beach, image courtesy Oetker Collection

“The concept behind the interior design for The Vineta Hotel is to infuse it with a fresh Palm Beach feel by bringing in clean lines, a relaxed ambiance, and a stylish and younger feeling palette of colours,” said Tino Zervudachi. “It’s my aim to create a real new venue for visitors and residents alike – taking extra care to enhance the exterior dining spaces both at the pool and the courtyard – by establishing a cosmopolitan look that blends European design cues with the destination’s unmistakable aesthetic.”

“This is a monumental moment in the brand’s history as we announce our first Masterpiece Hotel in the United States,” said Timo Gruenert, CEO of Oetker Collection. “Many of our existing guests have long visited or are residents of Palm Beach, and we therefore look forward to extending Oetker Collection’s unique hospitality ethos based on our values of family spirit, elegance and genuine kindness, to this wonderful town with The Vineta Hotel.”

Finding the perfect getaway with Oetker Collection

Oetker Collection is an exceptional portfolio of Masterpiece Hotels and villas that offer the perfect blend of elegance and family spirit. The brand’s recent debut of The Woodward in Geneva and the forthcoming opening of Hotel La Palma in Capri exemplify this commitment to luxury and hospitality. These hotels are more than just a place to stay – they’re an experience. From the moment you arrive, you’re treated like royalty. The staff goes above and beyond to ensure your every need is met, and the amenities are second to none.

Le Bristol Paris, image courtesy Oetker Collection

The current portfolio of Oetker Collection includes Le Bristol Paris, Brenners Park-Hotel & Spa in Baden-Baden, Hotel du Cap-Eden-Roc in Antibes, Chateau Saint-Martin & Spa in Vence, The Lanesborough in London, L’Apogée Courchevel, Eden Rock – St Barths, Jumby Bay Island in Antigua, Palácio Tangará in Sao Paulo, The Woodward in Geneva and Hotel La Palma in Capri. ◼

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© This article was first published online in Nov 2022 – World Travel Magazine.